Content creation can feel like a never-ending cycle. If you’re the only contributor on your blog, your content may start to feel too similar. Here are 10 types of content you can test out to break the cycle of similar posts that plague your blog!
Lists are a reader favorite. They come in bite-size portions and you can do them many different ways.
- The Listicle: It’s a list + article. That’s what this post is. It’s a list of items and a paragraph or two about each item to explain further why it’s on the list.
- The Checklist: This would be a list of items that are crucial to a specific goal. The reader would want to make sure to do or pay attention to all of the items on the list when they’re trying to accomplish that goal or task.
- Plain Old List: Super simple. This would generally have a fairly detailed description of the purpose of the list, but not as much (if any) detail about each list item.
The how-to is another reader favorite. It’s also one of my favorite types of post to write because I like to help people solve problems. The how-to takes a specific problem or task and gives a step by step guide on accomplishing it. You can do a how-to on just about anything! You can also take an in-depth or a high-level approach to the how-to post which gives you a lot of creative freedom.
3. Question & Answer
The toughest part of a question and answer article will most likely be finding the questions you want to answer. You can source these questions from the followers you already have: reach out on social media, send an email to your subscribers. Or maybe you want to contact someone within your company that gets a lot of questions you can answer to a larger audience. Q&A is fun because you can do it over and over and it will be new every time as long as your questions are different!
4. Product Reviews
Product reviews are a fun way to shake things up. It allows you to get hands-on with a specific product rather than having to chase down research or content. You get to develop your own opinion and put your spin and experience on how a product works for your purposes. This is an opportunity to find more followers and expand your brand reach. If you do product reviews often and relate them to your field, you’ll be able to create a bit of a community that values your opinion!
5. Industry News
It’s smart to be keeping up on news in your industry anyway, so why not summarize it and make some observations? Sharing industry news is a great way to put yourself out there as an opinion leader or subject matter expert. Take the time to really do your research and make some smart points about the news you find, think about the bigger picture, and try to start a conversation about it!
There’s a large portion of people that love to watch fail videos because it gives them the ability to laugh at being human. This is applicable in the business world as well, but readers have slightly different expectations. They want to read about your fails and how you overcame them. Success and failure are huge parts of business, and people love to know how to turn a scary failure into a future success. If you have a fail story that you can laugh about and maybe even share a solution to, go for it. It makes your brand more human and relatable.
Research is kind of a dying art when it comes to online content! While there are some writers and companies that still do this very well, there are many more that just write to meet deadlines rather than contribute valuable content and conclusions to their field. Research articles should show that you’ve taken some serious time, found reliable sources, and come to sound logical conclusions about something. I find that research is most successful when you’re pursuing an answer to a question that YOU find interesting. If your curiosity and desire for the truth on the matter drives you, your research and writing will usually turn out better.
Infographics are an awesome way to present information. They are very popular because it’s a quick way to process a lot of information. A good infographic requires a lot of the same groundwork as a research piece. You have to find valuable, strong sources for your information. The kicker with the infographic is that you also have to present it in a beautiful way that is easy to process. You’ll get away with writing fewer words, but you’ll have to spend the time to make sure that your graphic is top-notch.
Opinion pieces are a nice break from the norm. It’s a fun way to show your personality and interests through your writing. It’s important to make sure that doing an opinion piece is allowed within your company, and that you don’t do anything too controversial if it’s not on-brand. I enjoy doing opinion pieces on trends that I think are awesome, products or tools I love to use, and other topics I feel my audience would enjoy. The best type of opinion piece is one that gives valuable information (like most post types.) Make sure that you back up your opinions with good reasons, don’t just vent or rant about all the things that annoy you.
10. Extended Metaphors or Similes
If you’re feeling extra creative, this is a great option to go with. Extended metaphors are fun because you can let your creative juices flow more than you might typically get to. Take something that you deal with often in work, and relate it to something else. Do you get through your week like it’s a sandwich? Do you solve problems like jigsaw puzzles? Do you match your socks like you’re playing a game of Mahjong? Tell us about it!
Now you’ve got 10 types of posts you can write and zero excuses for boring content! Go get ’em tiger!