Building a business is much more complicated and time consuming than people think. There’s a good amount of hustle, or elbow grease as my grandma would say, required in making it successful. Before you get all crazy with ‘make money’ fever, make sure you do it right.

That right there is one of the reasons entrepreneurs reach out to service providers. This is a process called outsourcing. I personally have spent thousands of dollars in outsourcing and I would like to share some of that wisdom with you today.

The process you will learn below is the process I use to get a new website started.

Step 1: Find an outsourcer

Talent abounds and there is simply no shortage of it. Americans are screwed. They’re up against the citizens of 2nd and 3rd world countries who are more skilled and willing to accept jobs for next to nothing

Find an outsourcing website that appeals to you. Each site is known for something. oDesk is known for hiring outsourcers at an hourly wage. Rent-acoder.com is a fantastic place to hire someone with technical coding skills. My personal favorite site is Elance.com Again, find one you like and master it.

After you’ve picked the site to find your outsourcer, it’s important to pick the right person. As soon as you post your first gig, dozens of interested parties will respond. They will tell you how much they’ll do the job for. Some have a large price tag, while others will do it for dirt cheap.

Take some time and be picky about who you select. You’re trusting them with your business and your project. Make sure you get someone who will do a great job. Look at their portfolios. Do you like what you see? Don’t be afraid to negotiate with their prices. If they ask for $50, then I immediately ask them if they can do it for half, or $25. You’d be surprised how well it works.

Step 2: Communicate with your outsoucer

“Failure is the key to success; each mistake teaches us something.” Morihei Ueshiba

Many entrepreneurs have bad experiences with outsourcing. I, on the other hand, only needed to experience this once to learn my lesson. Here are some guidelines to communicating with your outsourcer:

  • Be specific with exactly what you want. (quality, colors, dates, style, etc)
  • In light of my example, make sure the designer gets the domain name, access to the ¬†GoDaddy backend, hosting information, and access to the hosting backend.

The designer will need to access the FTP in order to design your website. All websites are designed on a server. The FTP is where all that happens. When you purchase a hosting package, the FTP information will generally be in the welcome email they send you.


Use these 2 simple steps to make sure you outsource effectively and have a good experience. Make sure you equip your outsourcer will all the information they’ll need in order to create your website.