I had an Apple Watch once.
At the time, it was called the iPod Nano Touch and I wore it with the ever-so-enviable wristband. As my friends wasted seconds locating their phones to check the time, I gawked at the effortless ability I possessed to know the time with a turn of my wrist. I could listen to music, track my workouts, and check the time all with the same Apple device.
Now, almost five years later, Apple is releasing it again. Except this time, it’s more than twice as expensive – and it’s really just a watch.
Apple’s new smartwatch has already sold out on preorders, even though the official release isn’t until April 24th. Anyone expecting to buy one on launch day will only be able to order online due to an unexpected demand for the product. Some Apple fans who preordered the watch will experience delays in shipping by four to six weeks.
Tech websites are trying to figure out how Apple either didn’t see this coming, or if it is using the “shortage” as a marketing ploy. Lara O’Reilly of Business Insider explains that though it is possible that Apple failed to meet demand, the Apple Watch could be a logistical nightmare to sell in-store. This definitely isn’t the first time Apple failed to meet demand for the launch of one of its products (for reference, see: iPhone 6, iPhone 5S, iPad 2).
So why weren’t there enough Apple Watches for the world? Perhaps, such as myself, the company didn’t anticipate the army of bandwagoners that would actually set forth to buy it.
At the astounding price of $349, the Apple Watch has all the features of your phone plus a few annoying extras:
Creepily send your heartbeat to your crush with an instant notification
Experience a wrist vibration along with those eagerly awaited pop-up notifications
Listen to your music! But only with an iPhone nearby or Bluetooth headphones
When I read that these features were some of the main selling points behind the Apple Watch, I was surprised. But nowhere near as surprised as I was when I discovered that it sold out six hours after it was available for pre-order.
Personally, I hate being harassed by technology, so I wouldn’t see the benefit in wearing my emails from work/missed phone calls from grandma around my wrist.
I couldn’t comprehend why anyone would want to spend hundreds of dollars on a device that does almost everything your phone can do, except on a smaller screen. That was, until I remembered buying my iPod nano back in 2011.
Admittedly, it was a total bandwagoner’s move. I saw one of my friends wearing her nano as a watch and thought it was a cool idea. I used to wear a watch all the time as a kid, so finding a watch that had a customizable interface and could also store my music was too good to be true. I had an iPhone at the time, but I needed something smaller that I could take with me to the gym.
The iPod nano was a perfect fit. It even came with a sturdy clip so when I wasn’t using it as a watch, I could clip it onto my workout clothes without worrying about it falling from my pocket. I was hesitant to buy it at first because I wasn’t sure how much I would use it, considering it had almost the same functionality as my iPhone.
At the time, it was less than a hundred bucks and I knew I’d use it at the gym so I decided to make the investment. I wore it as a watch frequently in the beginning, but it started to be a hassle to take the watch out of the wristband when I needed to use the clip for a workout.
A few months later, the screen cracked and rendered its functionality as a watch useless.
So go ahead, buy an Apple Watch. I can understand the initial appeal in having a small iPhone duplicate strapped to your wrist, as I was once a bandwagoner myself. Just remember though, that once the screen goes out all you’ll have left is a fancy wristband that won’t even store your music.