Writing guest posts on other people’s blogs, and having other people write guest posts on your blog, can help increase your SEO content and create valuable backlinks, but it’s not always easy to get your name out there in the blogging community. So, here are some tips to help you get your name out there as a blogger so that people will want to guest post for you and accept guest posts from you.
Build a Blogging Presence
Now, I’m sure you’ve been told that you need to be writing and accepting guest posts, and that the best way to do this is to get in contact with other bloggers; however, without establishing your blog as an important one in your industry, your inquiries might not hold much weight. So, as part of your effort to get guest posts published and source posts, you also need to create your own valuable content that people will want to be linked back to, or will want to be featured among. Researching your industry and taking hints from the big bloggers in your field can help you find topics and content to add to your own blog. Developing your own personal voice and style that is catered to your audience will help to engage your readers as well.
Follow Other Bloggers
Interacting with other bloggers is also an important part of building the connections you need for a successful guest posting strategy. Keeping up to date with the big bloggers in your industry can help you to keep your own blog up to date, and following them on social media platforms and interacting with them will help you to get your blog’s name out there.
Comment on Posts
It’s not enough to just read other blogger’s posts and to follow them on Facebook, you also want to interact with them and engage them in conversations about your industry. Commenting on blog posts, Facebook updates, and tweets can help you to establish an online presence so that when you contact them about the possibility of a guest post, they have a frame of reference for who you are and what you do. Building a blogging community is as much about establishing yourself as a great blogger through content as it is about interacting with other bloggers you respect. Once you have become established, don’t be afraid of contacting bloggers for guest posts or asking to guest post for somebody else. Guest posting is a great way to increase your blog reach and get your blog out there, and it benefits both blogging parties.
King, Cindy. “21 Business Blogging Tips From the Pros.” Social Media Examiner. http://www.socialmediaexaminer.com/blogging-tips-from-the-pros/. (8 May, 2013).
Rowse, Darren. “8 Tips for Building Community on Your Blog.” Problogger. http://www.problogger.net/archives/2009/02/28/8-tips-for-building-community-on-your-blog/. (8 May, 2013).