Infographics are pretty hot right now, and it’s probably because our brains process visual information 60,000 times faster than written information. According to research by 3M, 90% of information transmitted to the brain is visual, which means that including visuals in your blog posts can really help viewers engage with your content.
While it’s great to know your stuff and present it in informative and engaging prose, venturing into the infographic world can help you generate traffic for your blog and attract more readers. There are a number of infographic generators available to help you to create visual displays of the information you want. Easelly, Piktochart, and Infogram are all free infographic creation sites, and Visually has free tools with an optional upgrade purchase for other features.
If you’re not particularly confident with your design skills, then using other people’s infographics can definitely work for your blog engagement. One of the easiest ways to find useful infographics is to search on Pinterest. There are a number of boards dedicated to Infographics that are organized according to subject matter. If you cannot find exactly what you want, and you’re not blessed with the design skills to do it yourself, then you could also outsource it and get the exact graphic you need based on the information you want included.
Creating a killer infographic and sharing it on Pinterest, Instagram, Facebook, and Twitter, with a link to your blog, could increase your blog’s reach with the potential to go viral. People are always on the hunt for attractive and informative infographics, so why not try your hand at creating your own?
Holsinger, Martin. “Why You Should Use Infographics in Your Business.” Vinotec. http://www.vinotecsolutions.com/why-you-should-use-infographics-in-your-business/. (30 April, 2013).
Rensch, Miranda. “10 Tools for Creating Infographics and Visualizations.” SEOMOZ. http://www.seomoz.org/blog/10-tools-for-creating-infographics-visualizations. (30 April. 2013).